Faced with the hegemony of the major public cloud providers, the strategic and pricing big bang from the leader in virtualisation and the arrival in force of generative AI, which is dominating the technical and product agendas of the majority of suppliers, partners need to take a stand.
With the cost of building and operating data centres continuing to rise, should partners continue to support the transition to the 100% Cloud, or should they encourage their customers to keep their infrastructures on site?
What is the value of the on-demand IT services offered by manufacturers? What expertise do digital service providers need to develop to keep pace with the explosion in data volumes, and to meet their customers' expectations in terms of sovereignty and regulatory compliance?